Ptarmigan Bell Pottinger, the Leeds arm of the UK’s number one communications consultancy, the Bell Pottinger Group, has been selected by myfotowall.com to drive its public relations activities for the next two years.
Based in Huddersfield, Yorkshire, myfotowall has developed a patented technique that allows customers to upload digital photographs to its website and scale them to fill an entire wall with none of the usual quality problems of pixilation, colour banding and obvious joins. The photographs can be the customer’s own content or sourced from a library such as iStockPhoto.com.
The ultra-simple process is as suited to children’s bedrooms as it is to high street fit-outs. In the corporate sector, companies spend massive amounts creating advertising, brochures, exhibitions and websites, yet leave vast expanses of unbranded white space in the meeting rooms and reception areas visited by customers and prospects every day of the week. Myfotowall offers a cost-effective and flexible solution to this anomaly.
The account win forms part of a wider marketing contract between Myfotowall and Nothing-Works.co.uk, a collaborative “no win-no fee” marketing consultancy with which Ptarmigan Bell Pottinger is partnered.
“The potential for the Myfotowall concept is huge,” commented Paul Rogers, senior consultant, Ptarmigan PR. “And from a no win-no fee perspective the company ticks all the boxes – outstanding quality products based on unique but proven technology, an impressive client list, multiple untapped markets and a fully scalable business model. Most importantly, there is also an excellent cultural fit between the organisations involved.”
Stephen Armitage, Managing Director of Myfotowall said, “I was immediately attracted by the Nothing-Works business model as a way of guaranteeing a return on our marketing investment. Their unique approach means that by definition we have 100% shared objectives – Nothing-Works, Ptarmigan Bell Pottinger and the other partner agencies create and implement cost effective marketing programs that deliver incremental business for us, or we do not pay a penny”.
Myfotowall delivers pre-cut lengths of professional quality, washable, vinyl wallpaper printed with the customer’s selected image, together with a hanging guide customised to the customer’s environment.
Financial details of the transaction have not been released although the company has advised that remuneration is to be based on a combination of sales commissions and equity participation triggered by the achievement of performance targets. Chris Boyce, founder of Nothing-Works is to be appointed to the myfotowall.com Board as non-executive Director.
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