Ptarmigan Bell Pottinger promotes print in the region

Leeds PR agency Ptarmigan Bell Pottinger has joined forces with Print Yorkshire to promote the interests of the print and printed packaging sector in Yorkshire and the Humber.

The partnership will see Ptarmigan Bell Pottinger tasked with raising the profile of Print Yorkshire which is funded by Yorkshire Forward and supports the interests of over 1000 businesses in the region.

Commenting on the collaboration, Robert McClements, Print Yorkshire Chief Executive, added: “The success of print and packaging firms at the recent Print Week Awards demonstrates the skill and expertise we have in the region.

“As we strive to support businesses locally following renewed funding from Yorkshire Forward, there are a number of exciting programmes that we are involved with. Ptarmigan Bell Pottinger will be able to add valuable input to ensure the reputation of Print Yorkshire and the industry it serves continues to flourish.”

Ptarmigan Bell Pottinger director, Nathan Lane said: “Print Yorkshire is involved in a number of interesting initiatives. With our extensive experience in the sector we are well placed to provide counsel and strategic advice in return for invaluable industry insight.

“Print Yorkshire plays a vital role to the sector in Yorkshire and Humber as the voice of print. We will leverage the numerous projects they are involved in via media engagement in Yorkshire and beyond utilising the wealth of contacts we have as a leading communications consultancy.”

Print Yorkshire supports training and development, enhances network opportunities for firms in the region, shares best practice and promotes excellence.

The print industry in Yorkshire makes a substantial £1.7 billion contribution to the region’s economy and provides employment directly for nearly 18,000 people in 1130 companies.