BDO
Making accountancy count...
Objective
Generate regional awareness on the business pages for
accountants and business advisory firm, BDO.
Approach
Working with the Leeds and Manchester offices of BDO, proactive
and reactive media relations campaigns targeting regional business
writers ensuring regular presence and awareness.
Generate profile and valuable comment opportunities for partners
and to ensure the firm's corporate profile remained high in the
regional business media.
Ptarmigan Bell Pottinger delivered a media relations campaign
maximising the firm's existing collateral such as the Yorkshire
Report and regular business trends surveys. Editorial comment was
also generated on topical subjects such as the budget, taxation,
corporate fraud, manufacturing and industry comment and the firm's
own event and seminar programme.
Results
- For Leeds office PR Value: £260k
- Total ROI based on 2009/2010 campaign = 11:1
- Ptarmigan Bell Pottinger's work on the 2008/2009 Yorkshire
Report was shortlisted in business category at the Yorkshire PRide
awards in November 2009.
- On the basis of successful campaigns delivered for the Leeds
office since 2006, the agency was given the brief to handle PR for
Manchester in 2009 without the need for a competitive pitch.
- For Manchester PR Value: £277k
- Total ROI based on 2009/2010 campaign = 13:1