Setting the Scene for a Superfast Future
from Richard Jepson, Business Developnment Manager, Digital Region Ltd
Ptarmigan Bell Pottinger has been instrumental in helping
Digital Region Ltd position itself as South Yorkshire's
premier superfast broadband network. Having inherited what was
pretty much a blank canvas, they have defined a set of PR
principles that clearly articulate the benefits of this innovative
joint venture between the four local authorities, a consortium
of multi-national commercial organisations, and a number of
regional and national ISP's. Having completed what some may see as
the unglamorous part of the PR process, we are now extremely well
positioned to kick-start a number of campaigns aimed at multiple
market segments, leveraging the multitude of thought leaders and
influencers that the team - and the wider Bell Pottinger group
- can put us in touch with, and in front of.
Extremely responsive, the team are fondly thought of as part of
DRL, sometimes forgetting that they have other clients to whom they
are providing the same level of support.
Technically astute, the team have grasped the nuances and
intricacies of our operational environment, and we can now start to
have some fun in creating innovative campaigns, reach influential
movers in the superfast broadband and technology marketplaces, and
improve the awareness and reach of this ground breaking and
transformational project.