Money Shop sports
Ronnie O'Sullivan
Objectives
Maximise The Money Shop's association with star snooker player
Ronnie O'Sullivan, generating exposure and brand engagement.
Approach
Contractual rights used to create multi-purpose event with
Ronnie O'Sullivan.
Meet and greet with 'The Rocket' enabled pre-event media
promotions to be delivered, offering fans the chance to meet Ronnie
O'Sullivan. Additionally, the opportunity was used internally with
employees given the chance to attend.
Attendees all got to play a frame against Ronnie O'Sullivan, on
his own personal table.
Key media partners were invited to attend the event with
interview opportunities created to deliver high level brand
exposure and third party endorsement.
Results
- National media exposure created prior to and following the
event.
- Event enabled The Money Shop to engage with key audiences and
leverage its sponsorship rights to deliver a truly unique
event.