Portaski
Driving sales through great blogger relations.
Objectives
- Drive traffic and sales via www.portaski.com
- Create brand awareness worldwide
- Stimulate demand in order to secure retail partnerships
Approach
A social media and product placement strategy was undertaken to
engage with influential ski and mummy bloggers encouraging online
opinion formers to test the product for themselves in order to
facilitate reviews. Competitions were also set-up to facilitate
further online exposure.
Results
Extensive product reviews, exposure and adverts (FOC) achieved
on leading websites including mumsnet, on the snow and ski buzz and
resulted in a 27% sales uplift.
Mike Johnston, Managing Director at Portaski, said:
"Working with Ptarmigan Bell Pottinger has resulted in
significant increased brand exposure. Indeed with the media
coverage generated so far both through blogger relations and
product placement via offline channels, PortaSki has seen a 27%
sales uplift compared to the same period in each of the past two
years. PR activity is key to our success and the effective work
undertaken by Ptarmigan Bell Pottinger is critical to driving sales
for the 2010/11 ski season."