STRI
STRI
Objective
Generate positive stand out media coverage for STRI (Sports Turf
Research Institute), positioning them as the experts in consultancy
and research for sports surfaces.
Approach
- A media relations campaign was created to generate exposure for
brand and key business divisions, maximising STRI's work with
international organisations.
- In its capacity as official Pitch Consultant to FIFA World Cup,
STRI was able to differentiate itself from competition and leverage
this status.
- A proactive international media relations programme delivered
expert opinion and analysis from key individuals within the
organisation targeting trade and consumer media outlets.
Results
- Over a three month period extensive positive media exposure was
delivered - communicating key brand and business messages.
- A 16 x return on investment was created.