Objectives

Develop the format and content of a two-day conference for 400 people to celebrate Yorkshire Water’s last five years, and launch the company’s new business plan and vision.

Strategy and Tactics

Ptarmigan aimed to strike a fine balance between making the conference entertaining but also informative.  As the venue was in the middle of a lake a racing yacht theme was adopted.Comedian Clive Anderson kicked everything off with a quiz show to review the company’s last five years.The new vision was communicated via six vision chapters, with each adopting its own role play. Look North’s Harry Gration kicked off Day Two hosting a questions and answers debate involving the audience and company directors.Yachtsman Pete Goss MBE closed the conference, his talk linking the conference theme together with the company’s new vision

Outcome

Yorkshire Water hailed the conference the best yet.

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