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Britannia - House Warming Parties
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Aim |
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To raise awareness of Britannia's acquisition of Bristol and West's branch network.
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To promote internal relations with Britannia and former Bristol and West staff.
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To interact with Britannia and Bristol and West customers and promote the Britannia name to a new audience.
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Tactics
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Created party pack to be rolled out across the 97
branch events.
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Live street theatre with performers dressed as removal
men at all the events to generate branch awareness.
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Coordinated national and regional media relations campaign to generate media coverage for all 97 events.
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Britannia branded removal vans toured each town and city to generate additional brand and branch awareness.
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Results |
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Excellent media coverage for all branch events.
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Increased interaction with customers and potential customers.
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Parties were successful team building events.
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Increased awareness of Britannia Building Society within each town and city. |
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