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Yorkshire Bank - Grand Theatre Reopening
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Aim |
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To mark the re-opening of Leeds Grand Theatre after a £30 million refurbishment.
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Organise an event on behalf of Yorkshire Bank to celebrate the theatre's largest coporate sponsor.
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Tactics
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300 guests were invited to a champagne reception to mark the official re-opening, see the first show in the refurbished theatre, sit in the newly named Yorkshire Bank Auditorium and attend a spectacular celebration dinner.
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Special booklet invites, included a custom made pop-up of the new look Yorkshire Bank Auditorium.
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Ptarmigan wrote keynote speeches for Yorkshire
Bank personnel.
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Characters from well known shows and musicals greeted guests at the celebration dinner. |
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Display panels detailed the history of Leeds, Leeds Grand Theatre and Yorkshire Bank from 1858 through to the present day. |
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Entertainment provided by
operatic waiters, string quartet and Opera North performers. |
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Results |
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300 people including Lords, Ladies, Dames, local business leaders, councillors, MPs, local media and employees attended the performance of Rigoletto and the
celebration dinner.
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Widespread media coverage for the theatre re-opening, celebration dinner and Yorkshire Bank's investment in
the city of Leeds.
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Excellent feedback from attendees. |
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