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RBS - World Class Mission Conference
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Aim |
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To Plan and organise a conference for 350 senior managers of Assistance, a division of RBS Insurance.
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The conference was for a new managing director of RBS, to introduce himself and his new management team to the company and launch the RBS World Class initiative.
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Tactics
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Sourced venue and accommodation in central London hotel.
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Developed theme of conference to fit with RBS World Class initiative - World Class Mission - Assistance into Action.
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Provided staging and AV equipment for conference.
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Designed and produced all conference literature, identity, Power Point, and pull-up banners introducing the new management team. |
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Event management on the day. |
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Voting pads enabled audience to interact with presentations. |
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Q&A session allowed audience to ask questions to the new management team. |
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Sourced motivational speaker for ideas workshop on how to integrate World Class initiative into the business. |
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Provided evening entertainment - Kevin Connolly from BBC Two's Dead Ringers. |
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Results |
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95% of delegates left the event knowing what was expected of them under the World Class initiative. |
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All who attended understood why the changes were
taking place.
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