PRide of Yorkshire

Ptarmigan added to its collection of trophies at the prestigious Chartered Institute of PR Yorkshire and Lincolnshire PRide Awards. The awards, which took place on Wednesday 7th November, recognise the very best in Public Relations in the UK and the Yorkshire region.
 
The judges had this to say about the winning Ptarmigan campaigns:

Best Low Budget Campaign, a silver award for Virgin Media tartans up Glasgow "Ptarmigan stole the show with a creative eye catching photo story. They ensured they captured the media’s attention despite significant competition from the event itself. They then backed this up with a raft of other ideas that proved to their advantage."	Best Consumer Relations Campaign, a silver award for Pampero presents Rumba Caracas "The judges loved the extent of the variety of activity and the impressive results. The hooks used to generate audiences were imaginative and fun.  Overall the entry ticked all of the boxes in a category with very tough competition."
Finalist - Best Consumer Relations Campaign, The Britannia Building Society - 'We've moved in!' Campaign "The level of activity provided some impressive results which the judges commend."

22 Million UK employees long for a little more conversation

Ptarmigan's internal communications division's latest research into workforce communications reveals some disturbing trends.

The survey discovered a staggering two-thirds of UK employees do not feel valued by their employer and poor internal communication appears to be the cause.
           
The study of over 750 full and part time workers reveals almost 60 per cent of the country’s workforce does not receive regular information from their employer, and of the lucky ones, more than 30 per cent say it is not presented in the right way for them.

In addition, of those privileged enough to receive regular internal communications, 35 per cent feel they are irrelevant to their job, one in three report they use too much corporate speak and business jargon, and almost one in four say it is confusing.

Clare Cockroft, joint head of Ptarmigan’s internal communications division, said: “This survey paints a depressing picture of UK businesses leaving employees out in the cold rather than communicating with them in a regular, clear and engaging way.

“And even those companies who’ve recognised the importance of internal communications, put too little resource to this function to allow it to work effectively, putting bosses on the wrong wavelength to staff.”

Ptarmigan hits a high note at national awards

Ptarmigan has been recognised for its work maximising Yorkshire Bank’s sponsorship of Opera North and Leeds Grand Theatre at a prestigious national awards ceremony.

The agency was highly commended in the ‘Best Use of PR in a Sponsorship Campaign’ category for its ‘Opera-tunity Knocks’ initiative at the Hollis Sponsorship Awards on Wednesday 21 March 2007.

Ptarmigan’s ‘Opera-tunity Knocks’ campaign to broaden the appeal of opera was based around an X-Factor style competition to find four budding opera stars amongst Yorkshire Bank’s employees. It formed just one part of a multi-faceted and ongoing campaign to help Yorkshire Bank fully engage all its key stakeholders – employees, customers and the wider community – in its sponsorship for the benefit of all. 

Janet Myers, Yorkshire Bank’s head of brand & sponsorship, said: “We are thrilled the ‘Opera-tunity Knocks’ campaign has achieved such recognition. It was a highly effective campaign that Ptarmigan devised and executed excellently. It more than met its aims by engaging employees from general managers through to branch employees, and generated a large amount of quality coverage for Yorkshire Bank, greatly raising awareness of our sponsorship. It was a very worthwhile investment, not to mention a lot of fun!”

Colourful future for Ptarmigan and
Official Rugby World Cup 2007 Travel Guide

Ptarmigan Sports Marketing has been appointed by The Purple Guide to manage and drive the marketing and public relations activity for the Official Rugby World Cup 2007 Travel Guide.

The illustrated full colour publication is written specifically with rugby enthusiasts in mind and contains everything a fan may need when planning a trip to one of the 12 Rugby World Cup 2007 Host Cities.

Jason Madeley, director of Ptarmigan Sports Marketing, said, “We’re excited to be working with The Purple Guide team. Our campaign will focus on pre-tournament build up, development of a sales website, working with official tournament partners, current and former rugby legends and directly with the media and book stores across
the UK.”

Virgin territory for Ptarmigan

Ptarmigan has been appointed to handle regional
media relations activity for new communications and entertainment giant, Virgin Media - the biggest
company in Richard Branson’s Virgin Group.

Ptarmigan will implement creative media relations campaigns, supported by strategic events and promotional activity, to build awareness of Virgin
Media’s unique ‘quadplay’ bundle of digital TV, broadband, landline and mobile services.

Rebecca Burke,
regional PR manager for Virgin Media said:

“Ptarmigan has a proven track record of delivering outstanding results in regional press and broadcast media. With regional media relations high on the agenda of Virgin Media’s communications strategy, Ptarmigan will play a key role in helping us build the new brand.”

Ptarmigan builds relationship with Urban Splash

Ptarmigan PR has been appointed by Urban Splash to promote the award-winning property developer’s brand within the Yorkshire region.

Leeds-based Ptarmigan, which won a five-way pitch for the business, will help to generate public interest for the sales launch of the second phase of the regeneration of Bradford’s iconic Lister Mills development and the first Urban Splash development in Leeds. The PR campaign will incorporate media relations, guerrilla, MMS and
online activity as well as community initiatives
and events.