Objectives
To generate maximum awareness about npower’s
work with the English Federation of Disability Sport and
its work with four Wildlife Trusts, create positive
feelings towards the npower brand and communicate that social responsibility
and investing in the community are key to npower’s
approach to partnership working and everyday operations.
Strategy and tactics
Ptarmigan undertook an extensive media relations campaign, including
individual events and in the case of disability sports,
regional championships. Team building volunteering opportunities,
achievement-based awards evenings, educational activities
and competitions all formed part of the community investment
strategy.
Outcome
Community activity generated
PR to the value of £865,000 including six pieces of
TV coverage, 12 radio interviews and widespread regional
press coverage. The work Ptarmigan has done to promote
npower’s sponsorship of disability sport was also
nominated for two Hollis Sponsorship Awards.
|
