Sports Marketing and Sponsorship Management

Ptarmigan Bell Pottinger’s sports marketing division has over 15 years’ experience delivering campaigns for blue chip brands in a wide range of sports including football, cricket, boxing, motor sport, athletics, rugby, darts and golf.

We understand sports marketing and sponsorship management and have the experience and contacts to deliver for sponsors, rights holders, products and individuals.

The sports PR team is passionate about sport and has worked on many national and international events including the Rugby World Cup 2007, World Cup 2006, Euro 2004, UEFA Champions League, Women’s Euro 2005, Premier League, Rugby Super League, the Commonwealth Games and British Superbikes.

To deliver measurable success, our campaigns have to connect with sports fans and stand out from the crowd in a very competitive market place. To this end, we use a variety of marketing techniques including:

media relations

presence marketing

events

sampling and entertainment

direct mail

online engagement

media partnerships