To develop the format and content of a two-day
conference for 400 people to celebrate Yorkshire Water’s
last five years, and launch the company’s new business
plan and vision.
Strategy and Tactics
Ptarmigan aimed to strike a fine balance
between making the conference entertaining but also informative. As the venue was in the middle of a lake,
a racing yacht theme was adopted. Comedian Clive Anderson kicked everything
off with a quiz show to review the company’s last
five years. The new vision was communicated via six
vision chapters, with each adopting its own role play. Look North’s Harry Gration kicked
off Day Two, hosting a questions and answers debate involving
the audience and company directors. Yachtsman Pete Goss MBE closed the conference,
his talk linking the conference theme together with the
company’s new vision
Outcome
Yorkshire Water hailed the conference the
best yet.
